MANAJEMEN STRATEGIS PEDAGANG KAKI LIMA (STUDI PERANTAU MINANGKABAU)

Abstract

Existence of retail dealer for most local rural government, sub-province also province government in
Indonesia become an obstacle for the rural or regional development and planning program. Retail
dealer is identified with dirty atmosphere, dirty, disorder and an dealer in one of the informal sectors
that becomes a good alternative for Indonesian people to increase their living standard and their life.
In the middle of decreasing of Indonesian economic, retail dealers still could continue their life and
even they could expand it with a high speed and also increase the economics. In relation with the
problem above, has conducted the research concerning to the management strategy of retail dealer.
With the qualitative method by participating and doing interview to see and describe the strategy how
to start a business, buying and choosing merchandise commodity and selling the merchandise and
develop. All element describe are the main principals that make retail dealer could grow
independently.
Keywords: Management strategy, retail dealer, originated from Minangkabau